Snuggle Bunnies: What They Are and Why Every Parent Wants One!
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Being a parent can sometimes feel like you’re starring in a bizarre reality game show: to win the ‘prize’ you have to survive on zero sleep, custard creams and luke-warm coffee. The more milk, food and unidentifiable stains you have on your clothes, the more points you get! Baby poo means prizes people! If you’re in Aldi rocking a loaf of bread to sleep and have no idea what day of the week it is … congratulations, YOU’RE THE WINNER!
As a mum of 7, I’ve done my fair share of 3am googling:
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Is it safe to use dry shampoo 6 days in a row?
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How long can I survive on coffee and donuts?
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Will I ever sleep again or is this who I am now?
So this is the bit where I tell you how to fix all of this, right?
Wrong! I’ve still got 99 parenting problems over here … and my kids are Every. Single. One!
But I can try and make it a little bit easier for you - it’s helped with my youngest children and hundreds of my customers’ babies too. The magical softness that is Snuggle Squares!
As a parent, you’ve likely come across the word "comforter" – especially when researching baby sleep routines (at 3am whilst simultaneously singing Baby Shark because that’s the only thing that settles the baby). But what exactly is a Snuggle Square, and why do so many babies grow so attached to them?
At SnugaBug, I make a collection of soft, chenille Snuggle Squares that offer sensory comfort, calm, and cuddles for babies and toddlers. Read on and I’ll explain what a Snuggle Square is, when to introduce one, and why our handmade Snuggle Squares are the perfect first companion (that hopefully make your sleep routines just a little bit less like a survival in the wilderness challenge).
💡 What Is a Snuggle Square?
We call them Snuggle Squares but you’ll likely have your own name for them, such as (snugs, lovey, blankie, stinky string) - I’ve heard a few! A Snuggle Square is a soft, cuddly object that helps babies feel safe and secure. Usually a mix between a plush toy and a mini blanket, Snuggle Squares are made to be hugged, held and snuggled — especially during sleep or moments of separation.
They’re often introduced as part of a baby’s bedtime or nap routine, helping your little one feel calm, even when you’re not right there.
🧸 Why Do Babies Get Attached to Snuggle Squares?
From around 6 months old, babies begin forming strong emotional attachments to familiar objects. A Snuggle Square becomes a source of comfort — especially when your baby is learning to self-soothe, sleep independently, or deal with changes in environment (like travelling or starting nursery).
A Snuggle Square helps because it:
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Provides emotional security during transitions
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Smells like home, or you! (lots of parents sleep with the Snuggle Squares for a few days first) which calms your baby
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Becomes a familiar sleep cue as part of the bedtime routine
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Is portable, offering comfort anywhere — pram, car seat, or cot
🐇 Meet Our Snuggle Bunny Comforter
Our brand new Snuggle Bunnies are designed with both comfort and practicality in mind. Soft, baby-friendly and made with love in the UK, by a mum who gets it! They’re perfect as a baby’s first comforter or a thoughtful baby shower gift.
🧵 Snuggle Bunny Features:
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Handmade with plush, hypoallergenic chenille yarn
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Available in two sizes: Standard and XL
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Designed to be easy for little hands to grasp
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Machine washable – because Snuggle Bunny doesn’t need to be Stinky Bunny!
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Created in a range of colours to suit any nursery
🛒 Shop the Snuggle Bunny Collection
💤 When Can I Introduce a Snuggle Square?
You can begin introducing a Snuggle Square from birth but most importantly around 6 months, when your baby begins to develop emotional attachments and physical coordination. At this stage, it’s safer for baby to sleep with a soft object and they’re more likely to seek comfort from it.
Safety Tip:
For younger babies, keep Snuggle Squares out of the cot during unsupervised sleep. Start by snuggling with the square yourself, so it picks up your scent — making it even more comforting for your little one.
🎁 A Small Comfort That Makes a Big Difference
A lovey might seem like a simple soft toy, but for your baby, it becomes something truly special — a symbol of comfort, connection, and security.
Whether you’re a new parent looking to support sleep routines, or you’re ready to give anything a go because 27 minutes is a cruel joke - not a nap!, the Snuggle Bunnies and Chenille Snuggle Squares are designed to be loved, hugged, and treasured.